Casio
Casio is a Tokyo electronics group, incorporated as Casio Computer Co., Ltd. on 1 June 1957 by the four Kashio brothers to make calculators, and headquartered in Shibuya. Best known for calculators, watches and musical instruments, it entered companion robotics with Moflin, a palm-sized furry AI pet. Moflin recognises voices, responds to touch, and develops its own emotional responses over time depending on how it is treated. It went on sale in Japan in 2024, and Casio said it had sold about 10,000 in Japan by the end of May 2025. Casio began selling it in the United States for US$429 and in the United Kingdom for £369 from October 2025, hoping to sell 7,000 units there by March 2026 and to reach about US$34 million in Moflin sales globally within three to five years. Shin Takano became president and CEO in June 2025, succeeding Yuichi Masuda, the first CEO from outside the founding family.
💡Notable Achievement: Moflin went on sale in the US at US$429 and the UK at £369 from October 2025 after selling out in Japan.
What Does Casio Do?
Casio, the Tokyo calculator and watch maker, sells Moflin, a palm-sized furry AI pet that learns to respond to its owner's voice and touch.
“A pocket-sized robot pet from a household electronics name.”
Emotional AI
Moflin's behaviour develops depending on how it is treated.
Sold Out in Japan
About 10,000 sold in Japan by May 2025.
Global Rollout
US and UK sales began in October 2025.
What Can Casio Robots Actually Do?
Cross-portfolio operational capabilities, manipulation tasks, and environmental competencies
AI companion pet robot.
Companionship
Recognises voice and touch and grows attached over time.
Casio Robots
Showing 1 of 1 total model
Moflin
Manufactured by Casio
Moflin is a companion/social robot designed as an AI-powered pet that simulates emotional responses to foster human interaction and emotional well-being. It develops a unique personality over time through adaptive AI, reacting to touch, voice, light, and movement with head tilts, rotations, sounds, and simulated emotions like joy, sadness, or grumpiness. Key features include multiple touch sensors, microphone for voice recognition, illuminance and temperature sensors, accelerometer/gyroscope for gesture detection, and Bluetooth connectivity. Use cases focus on companionship for home use, reducing loneliness, especially in Japan and expanding markets; it remains stationary, requiring carrying like a pet, and interacts via app-tracked emotional states without walking or task performance.
Casio Timeline & Milestones
Evolutionary history, landmark prototypes, major acquisitions, and commercial roadmap
Casio Computer Co., Ltd. incorporated
The four Kashio brothers found Casio Computer Co., Ltd. to develop and make calculators, in the same year as their relay calculator.
Source: world.casio.com
Moflin AI pet robot launched in Japan
Casio launches Moflin, a palm-sized furry companion robot that learns and shows emotion, in Japan, where it later sells out.
Source: betanews.com
Shin Takano becomes president and CEO
Shin Takano is appointed president and CEO of Casio, replacing Yuichi Masuda, who moves to an advisory role, following the annual shareholders' meeting.
Source: world.casio.com
Moflin goes on sale in the US and UK
After selling out in Japan, Moflin launches in the United States at US$429 and the United Kingdom at £369.
Source: betanews.com
Casio Competitors by Category
Direct industry rivals grouped by specific robotics domain
What Makes Casio Different?
Editorial AnalysisOrigin of Bots objective strategic assessment, engineering moats, and commercial hurdles
Key Strengths & Moats
- ✓Trusted brand with global retail reach.
- ✓Strong early sales in Japan.
Core Strategic Focus
Building Moflin sales in the US and UK.
Road Ahead & Challenges
- •Companion robots are a niche market.
- •Casio's core businesses are elsewhere.
Casio vs Key Competitors
Strategic capability matrix across platform categories, commercial readiness, and target markets
Category / Focus
- Casio Moflin
- AI pet robot
- Groove X Lovot
- Emotional pet robot
- Yukai Qoobo
- Tail cushion robot
- KEYi Loona
- Pet-like desktop robot
Primary Use
- Casio Moflin
- Emotional companionship, loneliness alleviation
- Groove X Lovot
- Home companionship
- Yukai Qoobo
- Stress relief for office workers
- KEYi Loona
- Family companionship
Weight
- Casio Moflin
- 0.26 kg
- Groove X Lovot
- Approximately 4.3 kg (9.4 lbs)
- Yukai Qoobo
- 1.0 kg (2.2 lbs)
- KEYi Loona
- 1.1 kg (2.42 lbs)
Release Year
- Casio Moflin
- 2020
- Groove X Lovot
- 2018
- Yukai Qoobo
- 2018
- KEYi Loona
- 2022
| Strategic Dimension | Casio Moflin | Groove X Lovot | Yukai Qoobo | KEYi Loona |
|---|---|---|---|---|
| Category / Focus | AI pet robot | Emotional pet robot | Tail cushion robot | Pet-like desktop robot |
| Primary Use | Emotional companionship, loneliness alleviation | Home companionship | Stress relief for office workers | Family companionship |
| Weight | 0.26 kg | Approximately 4.3 kg (9.4 lbs) | 1.0 kg (2.2 lbs) | 1.1 kg (2.42 lbs) |
| Release Year | 2020 | 2018 | 2018 | 2022 |
Corporate Ecosystem & Ownership Structure
Parent company relationships, historical acquisitions, and global operating facilities
Global Facilities & Operating Hubs
Casio Headquarters
HQTokyo, Japan
Articles & Industry News
Showing 1 recent article and news updates about Casio
Frequently Asked Questions
8 AnswersVerified answers, company specifications, and deployment details about Casio
What is Casio Moflin?
Moflin is a palm-sized furry AI companion robot from Casio. It recognises voices, reacts to touch and changes its emotional behaviour depending on how its owner treats it.
How much does the Casio Moflin cost?
Moflin costs US$429 in the United States and £369 in the United Kingdom, where it went on sale from October 2025 after selling out in Japan.
When was Moflin released?
Moflin launched in Japan in 2024. Casio then began selling it in the United States and United Kingdom from October 2025 as part of a wider overseas rollout.
How well has Moflin sold?
Casio said it had sold about 10,000 Moflins in Japan by the end of May 2025. It aimed for 7,000 units in the US and UK by March 2026.
Who is the CEO of Casio?
Shin Takano is president and CEO of Casio. He was appointed on 27 June 2025, taking over from Yuichi Masuda, who had been the first CEO from outside the founding family.
When was Casio founded?
Casio began as Kashio Seisakujo in 1946 and was incorporated as Casio Computer Co., Ltd. on 1 June 1957 by the four Kashio brothers, initially to make calculators.
How big is Casio?
Casio reported revenue of about 276 billion yen for the year ended 31 March 2026 and about 8,259 employees, according to its Wikipedia profile.
How much does Casio expect Moflin to earn?
Casio has said it is targeting about US$34 million in Moflin sales globally over the next three to five years, as it bets on demand for companions that ease loneliness.
Verified Data & Editorial Assurance
Compiled from verified corporate filings, official Casio datasheets, and robotics engineering registries. Information has been verified against official manufacturer documentation. For commercial procurement or proprietary integrations, contact the manufacturer directly.