Dyson
Dyson is a technology company founded on 8 July 1991 by Sir James Dyson in Malmesbury, England, best known for bagless cyclonic vacuum cleaners. Its first cyclone vacuum, the DC01 of 1993, became the biggest-selling vacuum in the UK within 18 months. Headquarters moved to Singapore in 2019, and Hanno Kirner is CEO, leading more than 14,000 employees. In robotics, Dyson launched the 360 Eye robot vacuum in 2016 and the 360 Vis Nav, previewed in May 2023 in Sydney, with 65 AW of suction, a side arm that reaches edges and a 360-degree vision system with 26 sensors. In 2025 it debuted the Spot+Scrub Ai at IFA, a wet-and-dry robot vacuum priced at US$1,199 that uses green lasers to find stains and identifies nearly 200 object types. Dyson reported 2025 revenue of £6.13 billion.
💡Notable Achievement: Dyson's Spot+Scrub Ai robot vacuum, launched at US$1,199, uses green lasers to find stains on hard floors.
What Does Dyson Do?
Dyson, the cyclonic vacuum pioneer, sells premium robot vacuums including the 360 Vis Nav and the laser-guided Spot+Scrub Ai.
“Premium robot vacuums from a household engineering brand.”
Strong Suction
360 Vis Nav has 65 AW suction and an edge-reaching side arm.
Stain Detection
Spot+Scrub Ai finds stains with green lasers.
Engineering Brand
Founded in 1991 by Sir James Dyson.
What Can Dyson Robots Actually Do?
Cross-portfolio operational capabilities, manipulation tasks, and environmental competencies
Robot vacuum and mop cleaning.
Robot Vacuuming
360 Vis Nav uses vision and 26 sensors to clean edges.
Wet and Dry Cleaning
Spot+Scrub Ai mops with a self-cleaning roller.
Dyson Robots
Showing 2 of 2 total models
Dyson Spot+Scrub AI
By: Dyson
Launched: 2026
The Dyson Spot+Scrub AI is an advanced wet and dry robot vacuum cleaner that combines powerful 18,000 Pa suction with intelligent mopping via a self-cleaning microfiber wet roller. Featuring AI-powered HD camera and dual-laser LiDAR navigation, it identifies over 190 objects, stains, and floor types, adapting suction up to 4x on carpets while raising the roller to avoid wetting them. The robot handles edges with a 1.6-inch extending mechanism, climbs 20mm thresholds, and provides smear-free cleaning using continuously refreshed heated water and a 12-point hydration system. Its bagless cyclonic dock auto-empties debris for up to 100 days, washes the roller with 140°F water and antibacterial solution, and dries it with 113°F air. With 24 sensors for precise mapping, local AI processing for privacy, anti-tangle chevron silicone rollers for pet hair, and up to 200-minute runtime, it excels in multi-surface homes, capturing particles to 0.1 microns via double hygiene filtration for hygienic, thorough cleaning.
Dyson 360 Vis Nav
By: Dyson
Launched: 2024
The Dyson 360 Vis Nav is Dyson's most advanced robot vacuum, featuring 65AW suction power from a Hyperdymium motor spinning at 110,000rpm, delivering twice the suction of competitors for superior debris pickup on carpets and hard floors. Its D-shaped body and full-width triple-action brush bar excel at edge and corner cleaning, while a low 3.9-inch profile slides under furniture. Equipped with a 360° vision system, 26 sensors processing 10,000 data points per second, and vSLAM navigation, it maps homes intelligently, avoids obstacles, and climbs 20mm thresholds. The MyDyson app enables scheduling, zone customization, real-time monitoring, and heat maps of dirty areas. Four modes—Auto, Quick, Quiet, Boost—adapt to needs, with whole-machine HEPA filtration trapping allergens. An internal dust sensor boosts power on dirty spots, making it ideal for pet owners and large homes seeking hands-free, powerful cleaning.
Dyson Timeline & Milestones
Evolutionary history, landmark prototypes, major acquisitions, and commercial roadmap
Dyson founded in Malmesbury
Sir James Dyson founds Dyson in Malmesbury, Wiltshire, England.
Source: en.wikipedia.org
DC01 cyclone vacuum released
Dyson releases the DC01, its first dual-cyclone vacuum under its own name, which becomes the UK's biggest-selling vacuum in 18 months.
Source: en.wikipedia.org
360 Eye robot vacuum released
Dyson releases the 360 Eye, its first robot vacuum cleaner.
Source: en.wikipedia.org
Headquarters moves to Singapore
Dyson relocates its headquarters to Singapore, where it is officially based at St James Power Station from March 2022.
Source: en.wikipedia.org
360 Vis Nav robot vacuum revealed
Dyson reveals the 360 Vis Nav, a robot vacuum with 65 AW of suction, a side edge-cleaning arm and 360-degree vision.
Source: mobilesyrup.com
Spot+Scrub Ai robot vacuum debuts at IFA
Dyson debuts the Spot+Scrub Ai, a wet-and-dry robot vacuum that uses green lasers to detect stains, at IFA 2025.
Source: vacuumwars.com
Dyson Competitors by Category
Direct industry rivals grouped by specific robotics domain
Roborock
→Model: Roborock Saros Z70
Focus: Robot vacuum and mop maker
iRobot
→Model: iRobot Roomba j9+
Focus: Roomba maker
Samsung
→Model: Samsung Jet Bot AI+
Focus: Home robot vacuums
Shark
→Model: Shark AV2511AE AI Robot Vacuum
Focus: Robot vacuum maker
Ecovacs
→Model: Deebot X11 OmniCyclone
Focus: Robot vacuum maker
What Makes Dyson Different?
Editorial AnalysisOrigin of Bots objective strategic assessment, engineering moats, and commercial hurdles
Key Strengths & Moats
- ✓Strong global brand and premium cleaning technology.
- ✓2025 revenue of £6.13 billion.
Core Strategic Focus
Building out the robot lineup in the US and Europe.
Road Ahead & Challenges
- •High prices against Chinese rivals such as Roborock and Dreame.
- •Late to robot vacuums compared with iRobot and Ecovacs.
Dyson vs Key Competitors
Strategic capability matrix across platform categories, commercial readiness, and target markets
Category / Focus
- Dyson 360 Vis Nav
- Premium robot vacuum
- Dyson Spot+Scrub Ai
- Wet-and-dry robot vacuum
- iRobot Roomba j9+
- Robot vacuum
- Samsung Jet Bot AI+
- Robot vacuum
Primary Use
- Dyson 360 Vis Nav
- Home cleaning, pet owners
- Dyson Spot+Scrub Ai
- Residential homes, pet owners
- iRobot Roomba j9+
- Residential homes, pet-owning households
- Samsung Jet Bot AI+
- Not listed
Weight
- Dyson 360 Vis Nav
- 4.5 kg (9.9 lbs)
- Dyson Spot+Scrub Ai
- 6.6 kg (Robot) | 9.0 kg (Dock)
- iRobot Roomba j9+
- 4.1 kg (robot); 9.9 kg (Clean Base)
- Samsung Jet Bot AI+
- 9.2 kg (20.3 lbs) including Clean Station
Release Year
- Dyson 360 Vis Nav
- 2024
- Dyson Spot+Scrub Ai
- 2026
- iRobot Roomba j9+
- 2023
- Samsung Jet Bot AI+
- 2021
| Strategic Dimension | Dyson 360 Vis Nav | Dyson Spot+Scrub Ai | iRobot Roomba j9+ | Samsung Jet Bot AI+ |
|---|---|---|---|---|
| Category / Focus | Premium robot vacuum | Wet-and-dry robot vacuum | Robot vacuum | Robot vacuum |
| Primary Use | Home cleaning, pet owners | Residential homes, pet owners | Residential homes, pet-owning households | Not listed |
| Weight | 4.5 kg (9.9 lbs) | 6.6 kg (Robot) | 9.0 kg (Dock) | 4.1 kg (robot); 9.9 kg (Clean Base) | 9.2 kg (20.3 lbs) including Clean Station |
| Release Year | 2024 | 2026 | 2023 | 2021 |
Corporate Ecosystem & Ownership Structure
Parent company relationships, historical acquisitions, and global operating facilities
James Dyson
Founder; Dyson is privately owned by the Dyson family.
Ownership & Acquisition History
Founder; Dyson is privately owned by the Dyson family.
Global Facilities & Operating Hubs
Dyson Headquarters
HQSingapore
Articles & Industry News
Showing 2 recent articles and news updates about Dyson
Dyson Launches Spot+Scrub AI Robot Vacuum for Wet-Dry Cleaning
News about Dyson Spot+Scrub AI
Dyson 360 Vis Nav Redefines Robot Vacuum Performance with Dual-Link Engineering and Advanced Corner Cleaning
News about Dyson 360 Vis Nav
Frequently Asked Questions
8 AnswersVerified answers, company specifications, and deployment details about Dyson
What is Dyson?
Dyson is a technology company founded in 1991 by Sir James Dyson. It makes vacuum cleaners, robot vacuums, air purifiers, hair care products and other home appliances.
What is the Dyson 360 Vis Nav?
The 360 Vis Nav is Dyson's robot vacuum, previewed in May 2023. It has 65 AW suction, an arm that extends to clean along walls, and a 360-degree vision system with 26 sensors.
What is the Dyson Spot+Scrub Ai?
Spot+Scrub Ai is a wet-and-dry robot vacuum that debuted at IFA 2025. It uses green lasers to find stains, dual-line LiDAR and a camera to recognise nearly 200 object types.
How much does the Dyson Spot+Scrub Ai cost?
The Dyson Spot+Scrub Ai launched at US$1,199. It reached Europe first and other European countries in December 2025, with a United States launch planned for 2026.
Who is the CEO of Dyson?
Hanno Kirner is the CEO of Dyson. Founder Sir James Dyson started the company in 1991 and remains its figurehead.
Where is Dyson headquartered?
Dyson moved its headquarters to Singapore in 2019, and it has been officially at St James Power Station since March 2022. Its engineering roots remain in Malmesbury, England.
When did Dyson launch its first robot vacuum?
Dyson released the 360 Eye robot vacuum in 2016, according to its Wikipedia profile. The 360 Vis Nav followed in 2023 and Spot+Scrub Ai in 2025.
Did Dyson build a car?
Dyson announced an electric vehicle project in 2017 and cancelled it in October 2019, when James Dyson said the car was not commercially viable.
Verified Data & Editorial Assurance
Compiled from verified corporate filings, official Dyson datasheets, and robotics engineering registries. Information has been verified against official manufacturer documentation. For commercial procurement or proprietary integrations, contact the manufacturer directly.