Samsung
Samsung's robotics efforts span home robots and a growing stake in humanoid developer Rainbow Robotics. Its best-known home robot is Ballie, a rolling AI companion first shown at CES 2020, redesigned as a larger wheeled robot with a built-in projector at CES 2024, and promised for 2025 launch before repeated delays. Bloomberg reported on 7 January 2026 that Samsung had indefinitely shelved Ballie. Samsung's catalogue also lists the Jet Bot AI+ robot vacuum and the Bot Handy, a robot with an arm for household tasks. In robotics investment, Samsung took a 14.7 percent stake in Korean firm Rainbow Robotics in 2023 for KRW 86.8 billion, then exercised a call option that made it the largest shareholder with about 35 percent, and set up a Future Robotics Office reporting directly to the CEO to develop humanoids. Rainbow Robotics was founded in 2011 by KAIST researchers behind the Hubo humanoid.
💡Notable Achievement: Samsung became the largest shareholder of Rainbow Robotics in December 2024 and Bloomberg reported Ballie shelved in January 2026.
What Does Samsung Do?
Samsung shows home robots such as Ballie and Bot Handy, sells the Jet Bot AI+ vacuum, and invests in humanoid maker Rainbow Robotics.
“Big electronics with big robot ambitions.”
Ballie
Rolling AI companion first shown in 2020, reported shelved in 2026.
Rainbow Robotics
Largest shareholder with about 35 percent.
Future Robotics Office
Reports directly to the CEO.
What Can Samsung Robots Actually Do?
Cross-portfolio operational capabilities, manipulation tasks, and environmental competencies
Home robots and vacuums.
Robot Vacuum
Jet Bot AI+ with AI object recognition.
Home Companion
Ballie and Bot Handy concepts.
Samsung Robots
Showing 3 of 3 total models
Samsung Ballie
By: Samsung
Launched: 2026
Samsung Ballie is an AI-powered home companion robot designed to serve as a mobile smart assistant for household management and personal support. Operating as a wheeled autonomous robot, Ballie navigates through homes to execute tasks, control smart home devices, provide real-time monitoring, and deliver personalized assistance. Equipped with advanced projection technology, it displays information on walls and floors, manages Samsung appliances, learns user routines and preferences, and offers features ranging from fitness coaching and entertainment to security monitoring and voice-activated assistance. Ballie integrates Google's Gemini AI with Samsung's language models to enable natural conversational interactions and context-aware responses.
Samsung Jet Bot AI+
By: Samsung
Launched: 2021
The Samsung JetBot AI+ 2.0 is a premium robotic vacuum cleaner featuring advanced AI-powered object recognition and 3D active stereo sensors for precise navigation and obstacle avoidance. It integrates an Intel AI solution to deliver efficient and personalized cleaning, adapting to various home environments. The vacuum includes a self-emptying Clean Station with a large dust bag capacity, reducing maintenance frequency. It supports multi-surface cleaning with a powerful suction system and a 5-layer filtration system that traps 99.99% of micro dust. Connectivity options include Wi-Fi and compatibility with Samsung SmartThings, Alexa, Google Assistant, and Bixby for voice control and scheduling. The device offers up to 120 minutes of runtime per charge and automatically docks and resumes cleaning. Its compact design and washable filters enhance convenience and hygiene.
Samsung Bot Handy
By: Samsung
Launched: 2025
Samsung Bot Handy is a mobile robotic assistant developed by Samsung to help with everyday household activities. Designed with a compact, human-friendly form, it can navigate indoor environments, identify objects, and use its robotic arm to pick up, carry, and move items. Bot Handy demonstrates Samsung’s vision for AI-powered home robotics, combining intelligent perception, mobility, and object manipulation to assist users with tasks such as handling dishes, organizing items, and supporting daily routines in a smart home.
Samsung Timeline & Milestones
Evolutionary history, landmark prototypes, major acquisitions, and commercial roadmap
Revamped Ballie shown at CES 2024
Samsung introduces a redesigned Ballie, a larger rolling AI companion robot with a built-in projector, at CES 2024, after first showing it in 2020.
Source: designboom.com
Samsung becomes Rainbow Robotics' largest shareholder
Samsung invests more than US$180 million to become the largest shareholder of Rainbow Robotics, raising its stake to about 35 percent.
Source: siliconangle.com
Future Robotics Office established
Samsung establishes a Future Robotics Office reporting directly to its CEO to develop new robots including humanoids.
Source: therobotreport.com
Ballie reported indefinitely shelved
Bloomberg reports that Samsung has indefinitely shelved the rolling Ballie robot after repeated delays to its long-promised launch.
Source: bloomberg.com
Samsung Competitors by Category
Direct industry rivals grouped by specific robotics domain
What Makes Samsung Different?
Editorial AnalysisOrigin of Bots objective strategic assessment, engineering moats, and commercial hurdles
Key Strengths & Moats
- ✓Huge resources and appliance distribution.
- ✓Controlling stake in Rainbow Robotics.
Core Strategic Focus
Humanoids through Rainbow and the Future Robotics Office.
Road Ahead & Challenges
- •Ballie repeatedly delayed and reportedly shelved.
- •Late to humanoid competition.
Samsung vs Key Competitors
Strategic capability matrix across platform categories, commercial readiness, and target markets
Category / Focus
- Samsung Jet Bot AI+
- Robot vacuum
- Samsung Ballie
- Rolling AI companion
- Samsung Bot Handy
- Household robot concept
- Roborock Qrevo S
- Robot vacuum and mop
Primary Use
- Samsung Jet Bot AI+
- Not listed
- Samsung Ballie
- Smart home management
- Samsung Bot Handy
- Single-arm grasping, loading dishwashers
- Roborock Qrevo S
- Residential, small offices
Weight
- Samsung Jet Bot AI+
- 9.2 kg (20.3 lbs) including Clean Station
- Samsung Ballie
- Not officially specified (Approx.) 2-3 kg
- Samsung Bot Handy
- 18 kg
- Roborock Qrevo S
- 11.56 kg
Release Year
- Samsung Jet Bot AI+
- 2021
- Samsung Ballie
- 2026
- Samsung Bot Handy
- 2025
- Roborock Qrevo S
- 2025
| Strategic Dimension | Samsung Jet Bot AI+ | Samsung Ballie | Samsung Bot Handy | Roborock Qrevo S |
|---|---|---|---|---|
| Category / Focus | Robot vacuum | Rolling AI companion | Household robot concept | Robot vacuum and mop |
| Primary Use | Not listed | Smart home management | Single-arm grasping, loading dishwashers | Residential, small offices |
| Weight | 9.2 kg (20.3 lbs) including Clean Station | Not officially specified (Approx.) 2-3 kg | 18 kg | 11.56 kg |
| Release Year | 2021 | 2026 | 2025 | 2025 |
Corporate Ecosystem & Ownership Structure
Parent company relationships, historical acquisitions, and global operating facilities
Rainbow Robotics
Korean humanoid maker in which Samsung holds about 35 percent.
Ownership & Acquisition History
Korean humanoid maker in which Samsung holds about 35 percent.
Global Facilities & Operating Hubs
Samsung Headquarters
HQSuwon, South Korea
Articles & Industry News
Showing 4 recent articles and news updates about Samsung
Bot Handy 2 Grips 3kg Per Arm with Gemini AI December 2025
News about Samsung Bot Handy
Samsung Shelves Ballie Robot After 2025 Gemini Partnership
News about Samsung Ballie
Samsung’s Jet Bot Steam Ultra Masters Liquid Detection, Qualcomm AI Inside
News about Samsung Jet Bot AI+
Samsung Bot Handy 2 Integrates Google Gemini, Boosts Dexterity with 3kg Dual-Arm Grip
News about Samsung Bot Handy
Frequently Asked Questions
8 AnswersVerified answers, company specifications, and deployment details about Samsung
What is Samsung Ballie?
Ballie is a rolling AI companion robot shown at CES 2020 and redesigned at CES 2024 with wheels and a built-in projector, but it has been delayed repeatedly and reported shelved in 2026.
Was Samsung Ballie cancelled?
Bloomberg reported on 7 January 2026 that Samsung had indefinitely shelved Ballie after delays. It had been promised for 2025, so buyers should not expect a launch.
Does Samsung own Rainbow Robotics?
Samsung became the largest shareholder of Rainbow Robotics with about 35 percent after exercising a call option in December 2024, and Rainbow is consolidated as a subsidiary.
What is the Samsung Future Robotics Office?
It is a unit reporting directly to Samsung's CEO that focuses on developing new robots, including humanoids, as Samsung competes in that field.
What is the Samsung Bot Handy?
Bot Handy is a Samsung household robot concept with an arm that can pick up items and perform tasks such as loading a dishwasher.
What is the Samsung Jet Bot AI+?
Jet Bot AI+ is Samsung's robot vacuum with AI object recognition and a LiDAR sensor, sold as part of its home appliance range.
What is Rainbow Robotics?
Rainbow Robotics is a Korean company founded in 2011 by researchers from KAIST's Humanoid Robot Research Center who developed the first Korean bipedal walking robot, Hubo.
Where does Samsung research robotics?
Samsung Research runs a robotics group in South Korea, and Samsung Electronics is headquartered in Suwon, where its home appliance and robotics work is based.
Verified Data & Editorial Assurance
Compiled from verified corporate filings, official Samsung datasheets, and robotics engineering registries. Information has been verified against official manufacturer documentation. For commercial procurement or proprietary integrations, contact the manufacturer directly.